Front cover image for May I have your attention, please? : build a better business by telling your true story

May I have your attention, please? : build a better business by telling your true story

What's a businessperson's biggest hidden asset? His or her own true story and authenticityOne's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can i
eBook, English, ©2005
Wiley, Hoboken, NJ, ©2005
1 online resource (xviii, 222 pages)
9780471714422, 0471714429
57597788
Foreword; Preface; Acknowledgments; Chapter One Everyone Needs a Little Attention, Brands Need a Lot; Chapter Two True Confession: Good for the Soul, Great for the Brand; Chapter Three Brand-Stand: Your Platform for Success; Chapter Four Bring On the Brand; Chapter Five Making a Brand Impression; Chapter Six Brand Relativity; Chapter Seven Planning for Your Brand; Chapter Eight Getting Results from Your Brand; Chapter Nine Sustaining the Results You Get from Your Brand; Chapter Ten Conclusion
Back to You; Notes; Index; About the Author