Front cover image for Pricing on purpose creating and capturing value

Pricing on purpose creating and capturing value

-Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition""With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do wit
eBook, English, c2006
J. Wiley, Hoboken, N.J., c2006
1 online resource (402 p.)
9780470893647, 9781119201366, 9781280311772, 9786610311774, 0470893648, 1119201365, 1280311770, 6610311773
1303525153
Why is movie theater popcorn so expensive?
Why are we in business?
Mind over matter
The old business equation
The new business equation
Ninety-nine-cent pricing, engagement rings, and the assumption of rationality
The invisible hand : no one person knows how to make a pencil
A tale of two theories
Cost-plus pricing's epitaph
The wrong mistakes
Price-led costing replaces cost accounting
What and how people buy
The value proposition
The consumer surplus and price discrimination
Customer segmentation strategies
Price discrimination in practice
There is no such thing as a commodity
Baker's law : bad customers drive out good customers
Ethics, fairness, and pricing
Antitrust law
Who is in charge of value?
Pricing on purpose : getting paid for the value your company creates
Description based upon print version of record
English