Consumer Value: A Framework for Analysis and ResearchMorris B. Holbrook Psychology Press, 1999 - 203 páginas As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? |
Índice
Introduction to consumer value | 1 |
1 | 29 |
3 | 44 |
Possessions materialism and otherdirectedness in | 85 |
5 | 101 |
6 | 121 |
7 | 144 |
the apophatic ethic and the spirit | 159 |
Conclusions | 183 |
199 | |
Outras edições - Ver tudo
Consumer Value: A Framework for Analysis and Research Morris Holbrook Pré-visualização limitada - 2002 |
Consumer Value: A Framework for Analysis and Research Morris B. Holbrook Pré-visualização limitada - 1999 |
Consumer Value: A Framework for Analysis and Research Morris Holbrook Pré-visualização limitada - 2002 |
Palavras e frases frequentes
Referências a este livro
Market-driven Thinking: Achieving Contextual Intelligence Arch G. Woodside Pré-visualização indisponível - 2005 |