Create Web Content That Sells!: Wow Your Market with Writing Strategies, Search Engine Hints, and Graphic Tips That WorkUniversal-Publishers, 2002 - 160 páginas Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site.Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics.Small business people need every edge they can get, so we designed our marketing section to fit this need. Plus, anyone involved in content development will find the writing section extremely valuable.You've found the ideal book if you want a site that will: 1. Sell products. 2. Sell services. 3. Brand your product or business. 4. Improve your image. 5. Make every point clear and concise. 6. Publish your writing or art work. |
Índice
Navigation tips | 85 |
The technical stuff | 87 |
What not to do | 89 |
Whats a familiar layout? | 92 |
Search engines and content | 95 |
Overview | 96 |
Procedure | 100 |
SEO philosophy | 110 |
| 13 | |
| 17 | |
| 23 | |
| 24 | |
| 25 | |
| 27 | |
Unique Selling Proposition | 30 |
Whats in a name? | 34 |
Branding | 35 |
General Web writing strategies | 39 |
General structure of a Web page | 46 |
Dissection of a Web site | 49 |
Headlines hype and hooks | 62 |
A Web site of your very own | 69 |
Secure online ordering | 70 |
Complete contact information | 72 |
Guarantees | 74 |
Photos | 77 |
Biography | 78 |
Introduction | 81 |
Web copy | 84 |
Introduction | 111 |
A couple of important terms | 113 |
Bandwidth vs snazzy graphics | 114 |
When are graphics really necessary? | 115 |
Your visual identity | 118 |
The graphic elements of a page | 121 |
How graphics are like Web copy | 128 |
Checklist for judging the graphics of a site | 130 |
Have I succeeded? | 131 |
Create a mood | 133 |
Anticipate questions | 134 |
Update content | 136 |
interactive content | 137 |
Testing testing 123 | 139 |
What if the campaign didnt work? | 140 |
Tools to measure your success | 141 |
Final Checklist | 143 |
Terms | 145 |
Resources | 151 |
Conclusion | 153 |
Palavras e frases frequentes
algorithms AltaVista benefits and features body copy brand business name button cheese grater clients color Content That Sells Create Web Content example familiar layout feel font face give goals graphic design guarantee headline hooks hype important Internet Internet Explorer keep keyword frequency keyword phrases keywords tag link popularity logo look main navigation market research META tags methods nav bars Netscape offer phone number prod product or service profes professional pull script scroll search engine optimization search engine promotion sentence someone specific spider strategies submit talking target market target response tell Terry testimonials text link thewritemarket.com/links.htm things tion traffic Unique Selling Proposition updated visitors Waterford Crystal Web design Web usability words Write Market
Passagens conhecidas
Página 30 - Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: "Buy this product and you will get this specific benefit.
Página 41 - A sentence begins with a capital letter and ends with a period.
Página 145 - CROUPS: self-sufficient support systems of people with common interest ATM: automated teller machine BANDWIDTH: the amount of data that can be passed along a communications channel in a given period of time BANNER ADS: images containing advertising content that can be clicked on BRANDING: a device that telegraphically communicates product benefits to consumers to achieve perceptions that will deliver sustainable competitive advantage...
Página 30 - Buy this product and you will get this specific benefit." 2. The proposition must be one that the competition either cannot, or does not, offer. It must be unique — either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising. 3. The proposition must be so strong that it can move the mass millions, ie, pull over new customers to your product.
Página 85 - They go across the top of the page, down the left side of the page, and sometimes at the bottom of each page.
Página 5 - I had no clue as to what she was talking about, but I...
Página 92 - In western cultures we read from left to right and top to bottom.
Página 71 - If you go to your favorite search engine and do a search for "merchant credit card processing," you will find a great many of these companies.