Selling Mrs. Consumer: Christine Frederick and the Rise of Household EfficiencyUniversity of Georgia Press, 2017 - 290 páginas This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. |
Outras edições - Ver tudo
Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency Janice Williams Rutherford Pré-visualização limitada - 2010 |
Selling Mrs. Consumer: Christine Frederick & the Rise of Household Efficiency Janice Williams Rutherford Pré-visualização limitada - 2003 |
Selling Mrs. Consumer: Christine Frederick & the Rise of Household Efficiency Janice Williams Rutherford Pré-visualização limitada - 2003 |