Making News: A Straight-Shooting <br>Guide to Media Relations
iUniverse, 02/11/2008 - 226 páginas
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image
From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.
PRAISE FOR DAVID HENDERSON
"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."
"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."
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MAKING NEWS: A Straight-Shooting Guide to Media RelationsProcura do Utilizador - Kirkus
Media-relations advice from a savvy insider.Henderson draws upon his experience as a public-relations executive and a correspondent for CBS News in a how-to book for PR professionals. The text, suited ... Ler crítica na íntegra
Journalism Driven by Profits and Fear
Only Thing Constant Is Change
One Size Does Not Fit All
Earned Versus Paid Media
OfftheRecord Versus Background
The Value of an Apology
A Time to Question Bad Habits
The Pillars of Media Relations
Electronic Tip Sheets
A Time and a Place for News Releases
Forget Lists Find Influencers
Its Not Rocket Science
The Best Marketing Weapon