Beyond Semiotics: Text, Culture and TechnologyA&C Black, 26/07/2001 - 176 páginas Where is semiotics now? As the promised science of the social life of signs in general, semiotics has not been good to its word. Although well-established institutionally today--through specialist journals, research centres, international conferences, professional associations and the like--semiotics now seems quaintly out of place in a world where text, culture and technology defy metadisciplinary, if not metaphysical, explanation. When the semiotician has finished explaining the music of Primal Scream, the textuality of an email message or the culture of the internet, most would believe there was still lots to be said. A generation ago, the radical humanities scholar turned to semiotics for the last word on news production, cinematic desire or the meaning of youth style. Today that last word (which is always the latest word too) is more likely to go to cultural studies, literary theory or postmodernism--all of which are in several senses 'beyond' semiotics even while remaining indebted to it. In addition, we can't so easily presume to separate notions of production and desire, say, or news and cinema, precisely because we can no longer say for sure where the differences lie between notions of text, culture and technology. Beyond Semiotics provides an approach to these three interdependent concepts of text, culture and technology, in order to show what semiotics had always had to marginalize, forget, or not see in the quest to professionalize itself. Meanwhile, outside the limitation of any discipline, the secular mysteries of text, culture and technology today continue to call for a response--not with the aim of laying bare the truth, but of opening up the sign. |
Índice
1 | |
1 The Concept of Culture | 13 |
2 A Short History of Semiotics | 25 |
3 Total Eclipse of the Heart Thinking through Technology | 33 |
Crossing Telecommunication Lines | 41 |
Radio Activity and the Nuclear Question | 54 |
6 The Sound of a Dream | 72 |
7 Catholic English | 77 |
From Derrida to Empson | 97 |
9 Gilligans Wake | 116 |
Interzones Science Sentiment Cyberpunk | 133 |
Notes | 149 |
Bibliography | 159 |
164 | |
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Palavras e frases frequentes
able Abrams absolute Aleph already authenticity Blake poem Blonsky Blonsky's button called certainly certitude Chapter comma communication concept of culture condition constitute course crossing-out cybernetics cyberpunk cyborg deconstruction Derrida diegesis différance difference discourse domain dream effects Empson English Literature error ethics example fact Gilligan's Island Grammatology grounds Hence human Ibid idea identity imagined instance invention John Wayne judgement language literary criticism literary studies literary theory logocentrism look M. H. Abrams McHoul means mistake nature never noumenal noumenon nuclear question perhaps philosophy Plato political possible postmodern practices precisely principle problem production punctuation radio reading relations rhetoric Saussure Saussure's semiosis semiotician semiotics sense Shootist signified simply Snake-Eyes social sound speech speech/writing opposition square triangle structure suppose surely telecommunication telephone Teletheory television textual things true worth truth Ulmer undecidability understanding understood Vico Visible speech words writing