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and each author carries with him only bits of novelty in order to add them to other novelties encountered ages before. Most plagiarisms are committed unconsciously. They are old things that were read and forgotten, and that come to life like witches and pass themselves off, with their false youth, for daughters of the moment. But

at the beginning of this chain of writers, all heirs of each other, the reader will ask, were there not original geniuses, true creators who nourished themselves on their own substance? No. At the dawn of a literature there is no individual ownership; the communism of primitive societies prevails, everything belongs to everybody, and all assist in production. Thus the masses of the people write the epics-a multitude of vigorous and nameless authors sincere and enthusiastic, who put forth their works unsigned, with the disinterestedness of the architects and imaginative creators of cathedrals. It is an author with a thousand heads and a thousand mouths that produces the ballad-romances of chivalry and the heroic poems of the North. And much more distant, in the dawn of recorded history, are the wandering bards of Greece, the nameless rhapsodists who united, as cells join themselves together in a body, to form one author, unreal yet venerable, called Homer, the "Father of Poetry."

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It would seem altogether safe to predict that scores of the 110,000 readers of The Book Review will put a set of the Blasco Ibáñez novels into the trunk that goes to seashore or mountainside, and will reread them carefully with a view to discovering some passage or bit of construction reminiscent of some earlier writer. At least the novelist has invited - such conduct.

The second article in the July Review also provides food for thought, being a review of Professor Klaatsch's "The Evolution and Progress of Mankind," which takes up the latest theories on the physical origin of man, and is especially timely in view of the present pow-wow about evolution in educational and religious circles.

Further food for summer thought and summer thinkers is contained in interesting discussions of Dr. Joseph Collins's psychoanalysis of contemporary fictionists, reviewed by Maurice Francis Egan; in what Brander Matthews says about what Gamaliel Bradford has to say about those seven "Damaged Souls"-Benedict Arnold, Thomas Paine, Aaron Burr, John Randolph, John Brown, P. T. Barnum and Ben Butler; in a "psychiatric" treatment by Walter Littlefield of the case of Clare Sheridan, artist extraordinary and interviewer plenipotentiary; in the revelation of what R. L. Stevenson thought of J. A. Symonds, and what J. A. Symonds thought about R. L. Stevenson, in a review of Symonds's collected letters; in the story of that famous publishing firm, the house of Harper, which has just moved from Franklin Square to East 33rd Street; in Willa Cather's dictum on the new American novel, delivered from the safe distance of the Ville Davray.

But some one is beginning to yawn. There are readers a-plenty who would like

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We interviewed 1,000 average men, and asked them what they wanted above all. Then we consulted a scientist who had made deep study of soap's action on the hair.

With all our soap-making skill, all our experience, we started out to meet all those requirements. It took us 18 months. We made up and tested 130 formulas before this Shaving Cream completely satisfied them all.

But we had then the finest Shaving Cream in existence-a surprise to every user. And men by the millions flocked to this soap when they tried it.

What those men wanted

They wanted abundant lather, so we made a cream which multiplies itself in lather 250 times. They wanted quick action. So we made a cream which softens the beard in one minute, without hot towels, without finger rubbing.

They wanted durability. So we made a cream which maintains its creamy fullness for ten minutes on the face.

They wanted fine after effects. So we made the cream a lotion by blending in it palm and olive oils-the supreme cosmetics.

But the scientist specified the most important requirement. He said that most soaps were too flimsy. The bubbles were weak.

It is bubbles that support the hairs for cutting. Strong bubbles would hold them erect. Weak bubbles let them fall down.

So we evolved strong bubbles. That's the chief reason for these easy, quick, clean shaves. That, above all, is why this cream delights you.

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6.

It happened!

He is running with his Pyrene to save a closed car that has turned over in the ditch.

The doors are jammed; the passengers cannot escape; they face immediate danger from fire.

When a fire starts in an automobile immediate action is necessary. You cannot afford to take a chance that some other owner of Pyrene will come to your rescue.

Have a Pyrene in your own car. Used when a fire starts, Pyrene will extinguish it instantly.

The cost of Pyrene is smallinsignificant when weighed against precious lives and valuable property.

Sold by garages, hardware

and electrical supply dealers PYRENE MANUFACTURING CO. 520 Belmont Avenue, Newark, N. J. ATLANTA KANSAS CITY

CHICAGO

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PERSONAL GLIMPSES

Continued

nothing more than to be told the names of a few books which will make "good summer reading." And such a list, or lists, appears in the July Review. These lists are interestingly worked into fictitious dialog between a group of writers in a New Hampshire summer colony. The lists, of course, are neither complete nor offered as the very best, but simply as a more or less random selection from the large crop. Excerpted and classified they are as follows:

FICTION

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"The Affairs at Flower-Acres," by Carolyn Wells; "Annette and Bennett,' by Gilbert Cannan; "Anthony John," by Jerome K. Jerome; "The Barge of Haunted Lives," by J. Aubrey Tyson; "The Best Short Stories of 1922," edited by Edward J. O'Brien; "Black Oxen," by Gertrude Atherton; "Capital Hill," by Harvey Fergusson; "The Captain's Doll." by D. H. Lawrence; "Challenge," by V. Sackville-West; "The Chaste Diana," by E. Barington; "Children of Men," by Eden Phillpotts; "Demian," by Herman Hesse; "Desolate Splendour," by Michael Sadleir; "The Enchanted April," by the author of "Elizabeth and Her German Garden"; "Faint Perfume," by Zona Gale; "The Fascinating Stranger," by Booth Tarkington; "The Four Stragglers," by Frank L. Packard; "Futility," by William Gerhardt; "Gates of Life," by Edwin Björkman; "Georgian Stories, 1922"; "Going Together,' by Louise Dutton; "His Children's Children," by Arthur Train; "Huntingtower," by Jol.n Buchan; "Impromptu," by Elliott Paul; "In Dark Places," by John Russell; "Kai-Lung's Golden Hours," by Ernest Bramah; "Lady into Fox," by David Garnett; "The Last of the Vikings," by Johan Bojer; "Many Marriages," by Sherwood Anderson; "Men Like Gods," by H. G. Wells; "The Murder on the Links," by Agatha Chrystie; "Pender Among the Residents," by Forrest Reid; "Ponjola," by Cynthia Stockley; "Ralph Herne," by W. H. Hudson; "The Road to Calvary," by Alexey Tolstoy; "Sinbad," by C. K. Scott; "Stella Dallas," by Olive Higgins Prouty; "Stonecrop," by Cecile Tormay; "Times Have Changed," by Elmer Davis; "The Tree of the Garden," by E. C. Booth; "The Victim," by Phyllis Bottome; "The Village," by Ivan Bunin; and "Wisdom's Daughter," by H. Rider Haggard.

TA

POETRY

"April Twilights," by Willa Cather; "Collected Poems," by Vachel Lindsay; "Selected Poems," by John Masefield; "Selected Poems," by Robert Frost; "Selected Poems," by George Sterling; "Dublin Days," by L. A. G. Strong; "Fox Foot-prints," by Elizabeth J. Coatsworth; "The Great Dream," by Marguerite Wilkinson; "Maine Coast," by Wilbert Snow; "One Hundred Poems," by Sir William Watson; "Poems," by Wilfrid Scawen Blunt; "Poems," by George Santayana; "Roman Bartholow," by Edwin Arlington Robinson; and "Roast Leviathan," by Louis Untermeyer.

LITERATURE, HUMOR AND ESSAYS

"The Advance of the American Short Story," by Edward J. O'Brien; "As I Was Saying," by Burgess Johnson; "Books in

Black and Red," by Edmund L. Pearson; "Books Reviewed," by J. C. Squire; "A Hind in Richmond Park," by W. H. Hudson; "Hunting a Hair Shirt," by Aline Kilmer; "In the Neighborhood of Murray Hill," by Robert Cortes Holliday; "The Joys of the Road," compiled by W. R. B.; "A Line o' Gowf or Two," by Bert Leston Taylor; "The Literary Discipline," by John Erskine; "Nature in American Literature," by Norman Foster; "The Powder of Sympathy," by Christopher Morley; "A Scrap Book," by George Saintsbury; "So There!" by Franklin P. Adams; "The Story of the World's Literature," by John Macy: "These United States," a composite survey; "Things That Have Interested Me: Second Series," by Arnold Bennett; and "Studies in Literature: Second Series," by Sir Arthur Quiller-Couch.

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HISTORY, BIOGRAPHY AND TRAVEL "Alaska, Our Northern Wonderland," by Frank G. Carpenter; "Ambling Through Acadia," by Charles Hanson Towne; "Among Unknown Eskimos," by Julian W. Bilbey; "A Beachcomber in the Orient," by Harry L. Foster; "By Camel and Car to the Peacock Throne," by E. A. Powell; "Casual Wanderings in Equador," by Blair Niles; "Down the Mackenzie," by Fullerton Waldo; "Ebony and Ivory," by Llewlyn Powys; "From Tangier to Tripoli," by Frank G. Carpenter; "The Indian's Book," by Natalie Curtis; "Memories of Travel," by James Bryce; "Men of the Inner Jungle," by W. F. Adler; "Peaks of Shala," by Rose W. Lane; "Roughing It Smoothly," by Elon H. Jessup: "Spain in Silhouette," by Trowbridge Hall; "Within the Gateways of the Far East," by Charles R. Erdman; and "A Woman Tenderfoot in Egypt," by Grace T. Seton. The more personal books about individualities include "Barnum," by M. R. Werner; "The Book of My Youth," by Hermann Sudermann; "Damaged Souls," by Gamaliel Bradford; "The Journal of Marie Leneru," translated by W. A. Bradley; "Life of Christ," by Giovanni Papini; "The Life of Louise Imogene Guiney," by E. M. Tenison; "A Life of William Shakespeare," by Joseph Quiney Adams; "Lord Northcliffe," by Max Pemberton; "My Thirty Years in Baseball," by John J. McGraw; "Things Near and Far," by Arthur Machen; and "Things Remembered," by Arthur Sherburne Hardy.

GARDENING AND NATURE BOOKS "The Amateur's Book of the Flower Garden," by Ida D. Bennett; "First Steps in Farming," by Alva Agee; "Mother Nature," by William J. Long; "The Spirit of [the Garden," by Martha B. Hutcheson; "Variety in the Little Garden," by Mrs. Francis King; "The Way of the Wild," by Clarence Hawkes; "Wild Animal Homesteads," by Enos A. Mills; and "Wild Flowers," by Herbert Durand.

SPORTS

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"The Angler's Companion," by Thomas T. Stoddart; "Autocamping," by E. E. Brimmer; "Books of the Black Bass,' by James A. Henshall; "First Steps to Golf," by G. S. Brown; "First Steps to Lawn Tennis," by A. E. Beamish; "Lawn Tennis Do's and Don'ts," by A. E. Crawley; "Motor Camperaft," by E. E. Brimmer; "The Psychology of Golf," by Leslie Schon; "So This Is Golf!" by Harry Leon Wilson; "Riding Astride for

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USING THE "RAH-RAH" BOYS' METHODS FOR SELLING MILK NOLLEGE athletes have for years been practising the kind of teamwork which means cooperative effort, but milkdrivers have for the most part been content to concern themselves with that teamwork of a far different nature which only involves managing horses. Now, however, many milk-wagon drivers in Minneapolis are experimenting with that variety of teamwork long familiar to "rah-rah" boys. They are doing this through a milk-distributing service which is owned jointly by customers, the drivers, and other workers in the creamery plants. This new-fangled team, a cooperative business enterprise, already has made several goals on the gridiron of commercial life, but its opponents, the "regular" dealers, are desperate and seem to have a few trick plays still up their sleeve, to judge from a story of the "contest" by Charles W. Holman in The Woman Citizen (New York), who assures us that the milk-distributing association "promises to become one of the most remarkable experiments in cooperation." First of all, Mr. Holman notes that any rise in the price of milk usually brings howls of protests from the consumers, regardless of the justification for such an increase, because--

In some inexplicable way the average housewife confuses the dealer with the farmer and holds the resentful thought

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that the price she pays for milk is the price the farmer receives. This fallacy for a time was encouraged by some dealers in various parts of the country through subtle use of the news in relation to changing milk prices, which was their method of "passing the buck." A cent a quart rise always causes a city-wide flurry and an immediate drop in the aggregate quantity of milk purchased. We have always a tender condition of the public mind in regard to milk.

That is why the story of the Franklin Cooperative Creamery Association of Minneapolis has a direct appeal to you and to me. And that is why also its success may point out one way to solve the problem of maintaining an adequate, highquality milk supply at the lowest possible cost. I shall tell you the story of "The Franklin" as it was told to me when I visited Minneapolis and talked with its leaders.

As in many other cases, the cooperative idea was conceived and put into effect only after a dispute between employers and employees had set the latter to thinking of ways to end these constantly recurring clashes. In this particular instance, three years ago, the controversy was not so much over wages as over the proposed reorganization of the milk drivers' union and the right to form a union of technical workers inside the plants. The result was what the dealers called a strike and the drivers termed a lockout. Mr. Holman, who is executive secretary of the National Milk Producers' Federation, in Washington, continues:

The trouble gave birth to the idea that some day the union drivers and unionized plant workers might have a creamery of their own.

This idea was enthusiastically held and promoted by Edward Solem, the business agent of the local drivers' union. Solem had studied and digested the Rochdale theory of cooperation for workers. He decided that the same principles could be applied to milk distribution. He dreamed the idea and talked it. It resulted in a committee being formed. This committee tried to purchase a milk plant in northeast Minneapolis, but according to the cooperators, "the milk dealers got wise to it, took up a collection amongst themselves and bought the plant." A little later the strike troubles were settled. But Solem and his fellow enthusiasts continued to agitate to have their own organization. To his fellow workers Solem said in substance:

"Look here. We furnish the technical skill which enables the dealers to run their plants. About all our bosses do is to buy the milk from the farmers' association as low as they can, supervise us and see to it that the books are kept straight. They are not supermen. They are just ordinary chaps with hard common sense. Among ourselves we have enough ability to do what they are doing; but we have not the capital. There is a way to get the capital. The consumers will furnish it."

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Your Transportation and ATLAS

ODAY'S transportation owes much of its
speed, much of its safety, much of its economy
to Portland Cement. It has built the retaining
walls for the road beds of our great railroads, the
bridges that lift them across rivers and canyons,
the tunnels and elevated ways that carry them to
our cities' centers, the locks of our canals, the
permanent highways of our land, linking town
and country. The expense of such construction
without Portland Cement would be practically
prohibitive.

Atlas is cheap. General Goethals, builder of the
Panama Canal, the greatest constructional oper-
ation this world has known, emphasized this when
he said: "I can think of no other product the result
of a complete manufacturing process, that sells at
so low a price.

And this in spite of its intricate process of manu
facture, 85 operations in all. Enormous produc
tion is a factor in this low price. From the Atlas
Mills, it is not unusual to ship 300 carloads, about
11,000 tons, in a single day. Atlas quality through-
out its thirty years of manufacture has been
summed up in the phrase, "the Standard by which
all other makes are measured."

The Atlas Portland Cement Company will be glad
to answer any questions regarding the cement indus-
try or the use of Atlas. Its Technical and Service
Departments, as well as its large assortment of
informative literature, are at the public's disposal.

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