 | United States. Federal Trade Commission - 1978 - 594 páginas
...customers to buy the product about which the claim is made rather than a rival product To be unique UK proposition must be one that the competition either cannot, or does not, offer." Stipulation of the parties, before UK FTC, Commission Exhibit 174. 5 The campaigns also included advertisements... | |
 | John Wilmshurst, Adrian Mackay - 1999 - 409 páginas
...will see, it is becoming almost a lost art, and more honoured in the breach than in the observance. 2 The proposition must be one that the competition either...otherwise made in that particular field of advertising. One might assume that a unique proposition, in itself, would be a strong theoretical base for an advertisement.... | |
 | Renee E. Kennedy, Terry Kent - 2002 - 164 páginas
...advertisement must say to each reader: "Buy this product and you will get this specific benefit." 2. The proposition must be one that the competition either...otherwise made in that particular field of advertising. 3. The proposition must be so strong that it can move the mass millions, ie, pull over new customers... | |
 | 2003 - 319 páginas
...advertisement must say to the reader: 'Buy this product, and you will get this specific benefit." • The proposition must be one that the competition either...offer. It must be unique -- either a uniqueness of brand or a claim not otherwise made in that particular field." • The proposition must be so strong... | |
 | Anne-Marie Cotton - 2004 - 272 páginas
...reader'Buy this product and you will get this specific benefit. . . one that the competition erther cannot or does not offer'. It must be unique -either...claim not otherwise made in that particular field of advertising.The proposrtion must be so strong that it can move the mass millions, ie, pull over the... | |
 | Patrick Barwise, Seán Meehan - 2004 - 238 páginas
...advertisement must say to each reader: "Buy this product, and you will get this specific benefit." 2. The proposition must be one that the competition either cannot or does not offer. It must be unique—either a uniqueness of the brand or a claim not otherwise made in that particular field of... | |
 | Robert W. Bly - 2007 - 431 páginas
...will get this specific benefit. " Your headline must contain a benefit — a promise to the reader. 2. The proposition must be one that the competition either cannot, or does not, offer. Here's where the unique in Unique Selling Proposition comes in. It is not enough merely to offer a... | |
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Buy this product and you will get this specific benefit." 2. The proposition must be one that the competition either cannot, or does not, offer. 