May I Have Your Attention, Please?: Build a Better Business by Telling Your True StoryWhat's a businessperson's biggest hidden asset? His or her own true story and authenticity One's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can immediately apply to their plans for success, this unique guide offers step-by-step strategies that help readers examine their identity, make a lasting impression, and turn it into a reputation that transforms their businesses. Chris Hilicki (Nashville, TN) is founder and Vice Chair of Dalmatian Press, one of the U.S.'s most successful children's book companies. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly and has appeared on television shows as an expert on building brands through the use of personal identity. |
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Chapter TWO True Confession: Good for the Soul, Great for the Brand 23 Brands Matter. Brands Matter. Brands Matter. □ To Matter You Must Be Original. To Be Original You Must Find Yourself □ Who Needs Your Brand More—You or Them?
Chapter TWO True Confession: Good for the Soul, Great for the Brand 23 Brands Matter. Brands Matter. Brands Matter. □ To Matter You Must Be Original. To Be Original You Must Find Yourself □ Who Needs Your Brand More—You or Them?
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Needs Your Brand More—You or Them? □ How Many First Impressions Can You Make? □ How Many Lasting Impressions Can You Make? □ Your Brand Is Everything □ If Your Brand Is Lost □ Brands Are Better than Features or Price □ One Good ...
Needs Your Brand More—You or Them? □ How Many First Impressions Can You Make? □ How Many Lasting Impressions Can You Make? □ Your Brand Is Everything □ If Your Brand Is Lost □ Brands Are Better than Features or Price □ One Good ...
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... Your Best Brand Moments Chapter EIGHT Getting Results from Your Brand The Map □ How Does Your Brand Travel? □ Labels and Map Markers □ Brand Boxes □ The Journey and the Search □ Focus □ Maneuver □ Imagine □ The “-est” Brand ...
... Your Best Brand Moments Chapter EIGHT Getting Results from Your Brand The Map □ How Does Your Brand Travel? □ Labels and Map Markers □ Brand Boxes □ The Journey and the Search □ Focus □ Maneuver □ Imagine □ The “-est” Brand ...
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Today Chris is recognized around the nation as the architect of great brands. Her recognition is based on her amazing ability to help us achieve our desired level of success through building our unique brand, based on the true stories ...
Today Chris is recognized around the nation as the architect of great brands. Her recognition is based on her amazing ability to help us achieve our desired level of success through building our unique brand, based on the true stories ...
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Good brand identities don't just happen. They are built. A competitive edge depends on getting attention, but the best strategy is to get it the right way and then use it for the best purpose. That includes returning the attention back ...
Good brand identities don't just happen. They are built. A competitive edge depends on getting attention, but the best strategy is to get it the right way and then use it for the best purpose. That includes returning the attention back ...
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May I Have Your Attention, Please: Build a Better Business by Telling Your ... Chris Hilicki Pré-visualização indisponível - 2005 |
May I Have Your Attention, Please: Build a Better Business by Telling Your ... Chris Hilicki Pré-visualização indisponível - 2005 |
Palavras e frases frequentes
attention audience authentic become believe Bernie Marcus best brands better Bill Cosby billboard Brand Building brand identity brand promise Brands Matter build a brand build your brand can’t children’s book color company’s compete competition connect copy corporate brands country music create customers Dalmatian Press define didn’t Disney doesn’t emotional ences feel focus give Grand Ole Opry Hallmark card Hilicki important impression kids kind Linda Fairstein listen Little Golden Book lives logo look loyalty McDonald’s memories movie never ourselves people’s personal and professional personal brand powerful brand professional brand relate remember riences secrets self-examination share someone else’s song Starbucks talking There’s thing tion Today today’s told treasures true brand true experiences true story truth VeggieTales Victoria’s Secret Wal-Mart What’s words
Informação bibliográfica
| Título | May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story |
| Autor | Chris Hilicki |
| Colaborador | Andy Andrews |
| Editora | John Wiley & Sons, 2005 |
| ISBN | 0471714429, 9780471714422 |
| Número de páginas | 224 páginas |
| Exportar citação | BiBTeX EndNote RefMan |