May I Have Your Attention, Please?: Build a Better Business by Telling Your True StoryWhat's a businessperson's biggest hidden asset? His or her own true story and authenticity One's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can immediately apply to their plans for success, this unique guide offers step-by-step strategies that help readers examine their identity, make a lasting impression, and turn it into a reputation that transforms their businesses. Chris Hilicki (Nashville, TN) is founder and Vice Chair of Dalmatian Press, one of the U.S.'s most successful children's book companies. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly and has appeared on television shows as an expert on building brands through the use of personal identity. |
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The unique history and character of a corporate organization is the true basis for a brand, much more than just a logo. Chris Hilicki persuades us to thoughtfully take the time to analyze and rebuild our own brands.
The unique history and character of a corporate organization is the true basis for a brand, much more than just a logo. Chris Hilicki persuades us to thoughtfully take the time to analyze and rebuild our own brands.
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Build a Better Business by Telling Your True Story Chris Hilicki. Contents Foreword ix Preface xiii Acknowledgments xvii Part ONE Believe in the Brand 1 Chapter ONE Everyone Needs a Little Attention, Brands Need a Lot 3 Attention for ...
Build a Better Business by Telling Your True Story Chris Hilicki. Contents Foreword ix Preface xiii Acknowledgments xvii Part ONE Believe in the Brand 1 Chapter ONE Everyone Needs a Little Attention, Brands Need a Lot 3 Attention for ...
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Build a Better Business by Telling Your True Story Chris Hilicki ... Your Brand Is Everything □ If Your Brand Is Lost □ Brands Are Better than Features or Price □ One Good Brand Leads to Another □ What's Your Story?
Build a Better Business by Telling Your True Story Chris Hilicki ... Your Brand Is Everything □ If Your Brand Is Lost □ Brands Are Better than Features or Price □ One Good Brand Leads to Another □ What's Your Story?
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Build a Better Business by Telling Your True Story Chris Hilicki. Chapter SEVEN Remember Your Story □ Learn to Tell It □ Outline Your Future □ Mirror, Mirror, on the Wall □ Envision Your Best Brand Moments Chapter EIGHT Getting ...
Build a Better Business by Telling Your True Story Chris Hilicki. Chapter SEVEN Remember Your Story □ Learn to Tell It □ Outline Your Future □ Mirror, Mirror, on the Wall □ Envision Your Best Brand Moments Chapter EIGHT Getting ...
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Build a Better Business by Telling Your True Story Chris Hilicki ... When I met Chris several years ago, she was already a respected brand builder ... Today Chris is recognized around the nation as the architect of great brands.
Build a Better Business by Telling Your True Story Chris Hilicki ... When I met Chris several years ago, she was already a respected brand builder ... Today Chris is recognized around the nation as the architect of great brands.
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May I Have Your Attention, Please: Build a Better Business by Telling Your ... Chris Hilicki Pré-visualização indisponível - 2005 |
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Palavras e frases frequentes
attention audience authentic become believe Bernie Marcus best brands better Bill Cosby billboard Brand Building brand identity brand promise Brands Matter build a brand build your brand can’t children’s book color company’s compete competition connect copy corporate brands country music create customers Dalmatian Press define didn’t Disney doesn’t emotional ences feel focus give Grand Ole Opry Hallmark card Hilicki important impression kids kind Linda Fairstein listen Little Golden Book lives logo look loyalty McDonald’s memories movie never ourselves people’s personal and professional personal brand powerful brand professional brand relate remember riences secrets self-examination share someone else’s song Starbucks talking There’s thing tion Today today’s told treasures true brand true experiences true story truth VeggieTales Victoria’s Secret Wal-Mart What’s words
Informação bibliográfica
| Título | May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story |
| Autor | Chris Hilicki |
| Colaborador | Andy Andrews |
| Editora | John Wiley & Sons, 2005 |
| ISBN | 0471714429, 9780471714422 |
| Número de páginas | 224 páginas |
| Exportar citação | BiBTeX EndNote RefMan |