May I Have Your Attention, Please?: Build a Better Business by Telling Your True StoryWhat's a businessperson's biggest hidden asset? His or her own true story and authenticity One's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can immediately apply to their plans for success, this unique guide offers step-by-step strategies that help readers examine their identity, make a lasting impression, and turn it into a reputation that transforms their businesses. Chris Hilicki (Nashville, TN) is founder and Vice Chair of Dalmatian Press, one of the U.S.'s most successful children's book companies. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly and has appeared on television shows as an expert on building brands through the use of personal identity. |
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Resultados 1-5 de 62
Página i
My brand—and my life—are the richer for it. ... she discovered and nurtured her own 'personal brand identity'—a feat that served to catapult her career and ... Chris' 'true story' approach to branding is compelling and motivational.
My brand—and my life—are the richer for it. ... she discovered and nurtured her own 'personal brand identity'—a feat that served to catapult her career and ... Chris' 'true story' approach to branding is compelling and motivational.
Página ii
The unique history and character of a corporate organization is the true basis for a brand, much more than just a logo. ... extraordinary personal and professional experiences, Chris reveals the secrets to what truly sets brands apart.
The unique history and character of a corporate organization is the true basis for a brand, much more than just a logo. ... extraordinary personal and professional experiences, Chris reveals the secrets to what truly sets brands apart.
Página vi
... versus Marketing versus Branding □ Brand Backlash □ Brands Inside and Out □ Faux Branding □ Our Experiences Shape Our Values, Which Shape Our Brands Personal versus Professional □ Are People Choosing You? □ What's in a Name?
... versus Marketing versus Branding □ Brand Backlash □ Brands Inside and Out □ Faux Branding □ Our Experiences Shape Our Values, Which Shape Our Brands Personal versus Professional □ Are People Choosing You? □ What's in a Name?
Página x
When I met Chris several years ago, she was already a respected brand builder ... Whether you are the CEO of a major corporation, a professional athlete, a graduating student about to embark on the journey of life, or the owner of a ...
When I met Chris several years ago, she was already a respected brand builder ... Whether you are the CEO of a major corporation, a professional athlete, a graduating student about to embark on the journey of life, or the owner of a ...
Página xiii
Every day I need to learn and to grow in my personal and professional life. As this book explains, returning to the basics of self-examination builds compelling, influential brands. We all have a brand, whether we realize it or not.
Every day I need to learn and to grow in my personal and professional life. As this book explains, returning to the basics of self-examination builds compelling, influential brands. We all have a brand, whether we realize it or not.
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Palavras e frases frequentes
attention audience authentic become believe Bernie Marcus best brands better Bill Cosby billboard Brand Building brand identity brand promise Brands Matter build a brand build your brand can’t children’s book color company’s compete competition connect copy corporate brands country music create customers Dalmatian Press define didn’t Disney doesn’t emotional ences feel focus give Grand Ole Opry Hallmark card Hilicki important impression kids kind Linda Fairstein listen Little Golden Book lives logo look loyalty McDonald’s memories movie never ourselves people’s personal and professional personal brand powerful brand professional brand relate remember riences secrets self-examination share someone else’s song Starbucks talking There’s thing tion Today today’s told treasures true brand true experiences true story truth VeggieTales Victoria’s Secret Wal-Mart What’s words
Informação bibliográfica
| Título | May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story |
| Autor | Chris Hilicki |
| Colaborador | Andy Andrews |
| Editora | John Wiley & Sons, 2005 |
| ISBN | 0471714429, 9780471714422 |
| Número de páginas | 224 páginas |
| Exportar citação | BiBTeX EndNote RefMan |