May I Have Your Attention, Please?: Build a Better Business by Telling Your True StoryWhat's a businessperson's biggest hidden asset? His or her own true story and authenticity One's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can immediately apply to their plans for success, this unique guide offers step-by-step strategies that help readers examine their identity, make a lasting impression, and turn it into a reputation that transforms their businesses. Chris Hilicki (Nashville, TN) is founder and Vice Chair of Dalmatian Press, one of the U.S.'s most successful children's book companies. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly and has appeared on television shows as an expert on building brands through the use of personal identity. |
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Página ii
Babies do just what Hilicki says a brander should do: Their stories are short, incredibly clear, unapologetically attention getting, and, most important, authentic and unique. Hilicki does something for us that babies ...
Babies do just what Hilicki says a brander should do: Their stories are short, incredibly clear, unapologetically attention getting, and, most important, authentic and unique. Hilicki does something for us that babies ...
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As Chris Hilicki's book illustrates, we all have important stories that make us memorable and allow us to relate to each other. What a privilege it has been for me to tell stories. I have been blessed to author more than 10 books, ...
As Chris Hilicki's book illustrates, we all have important stories that make us memorable and allow us to relate to each other. What a privilege it has been for me to tell stories. I have been blessed to author more than 10 books, ...
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A powerful brand is becoming increasingly important as globalization continues. The potential customer base is growing quickly, but the number of companies vying for its business is growing even ...
A powerful brand is becoming increasingly important as globalization continues. The potential customer base is growing quickly, but the number of companies vying for its business is growing even ...
Página xvi
The test of your true self is not who you have been and what you have done. It is the belief in who you are and what you can do. Acknowledgments these important influences in my life. This book is. xvi PREFACE.
The test of your true self is not who you have been and what you have done. It is the belief in who you are and what you can do. Acknowledgments these important influences in my life. This book is. xvi PREFACE.
Página xvii
these important influences in my life. This book is another chapter in the complete story of my life. Without God and these people I would not be living so happily ever after. I thank: ...
these important influences in my life. This book is another chapter in the complete story of my life. Without God and these people I would not be living so happily ever after. I thank: ...
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May I Have Your Attention, Please: Build a Better Business by Telling Your ... Chris Hilicki Pré-visualização indisponível - 2005 |
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Palavras e frases frequentes
attention audience authentic become believe Bernie Marcus best brands better Bill Cosby billboard Brand Building brand identity brand promise Brands Matter build a brand build your brand can’t children’s book color company’s compete competition connect copy corporate brands country music create customers Dalmatian Press define didn’t Disney doesn’t emotional ences feel focus give Grand Ole Opry Hallmark card Hilicki important impression kids kind Linda Fairstein listen Little Golden Book lives logo look loyalty McDonald’s memories movie never ourselves people’s personal and professional personal brand powerful brand professional brand relate remember riences secrets self-examination share someone else’s song Starbucks talking There’s thing tion Today today’s told treasures true brand true experiences true story truth VeggieTales Victoria’s Secret Wal-Mart What’s words
Informação bibliográfica
| Título | May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story |
| Autor | Chris Hilicki |
| Colaborador | Andy Andrews |
| Editora | John Wiley & Sons, 2005 |
| ISBN | 0471714429, 9780471714422 |
| Número de páginas | 224 páginas |
| Exportar citação | BiBTeX EndNote RefMan |