May I Have Your Attention, Please?: Build a Better Business by Telling Your True StoryWhat's a businessperson's biggest hidden asset? His or her own true story and authenticity One's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can immediately apply to their plans for success, this unique guide offers step-by-step strategies that help readers examine their identity, make a lasting impression, and turn it into a reputation that transforms their businesses. Chris Hilicki (Nashville, TN) is founder and Vice Chair of Dalmatian Press, one of the U.S.'s most successful children's book companies. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly and has appeared on television shows as an expert on building brands through the use of personal identity. |
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Página ii
Hilicki does something for us that babies can't do. She tells us how to discover our own story. She gives each of us ways to discover our authentic me and genuinely make others a part of our story. When people experience our story they ...
Hilicki does something for us that babies can't do. She tells us how to discover our own story. She gives each of us ways to discover our authentic me and genuinely make others a part of our story. When people experience our story they ...
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... You Want to Be When You Grow Up? □ The Time for Truth Has Truly Come □ True Stories Can't Be Copied □ Unlock Your Identity and Lock onto Your Brand □ Branding Is All about Stories and Storytelling □ What Do You Call Attention?
... You Want to Be When You Grow Up? □ The Time for Truth Has Truly Come □ True Stories Can't Be Copied □ Unlock Your Identity and Lock onto Your Brand □ Branding Is All about Stories and Storytelling □ What Do You Call Attention?
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You will gain the resolve to never again believe that it can't be done—and from this book forward, you will forever say to yourself, “This, too, is an opportunity to add to my treasure chest of stories and success!
You will gain the resolve to never again believe that it can't be done—and from this book forward, you will forever say to yourself, “This, too, is an opportunity to add to my treasure chest of stories and success!
Página xiv
However you define your success, it is critical that you feel fulfilled and satisfied, or you will be chasing a dream that can't be caught. I ask myself, “What do people think of me and what impression am I leaving?
However you define your success, it is critical that you feel fulfilled and satisfied, or you will be chasing a dream that can't be caught. I ask myself, “What do people think of me and what impression am I leaving?
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To paraphrase, Kipling said that people can copy all they can copy, but they can't copy your mind. I understood this to mean that the ultimate competitive advantage in life is to use your mind to be original, not to copy.
To paraphrase, Kipling said that people can copy all they can copy, but they can't copy your mind. I understood this to mean that the ultimate competitive advantage in life is to use your mind to be original, not to copy.
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Palavras e frases frequentes
attention audience authentic become believe Bernie Marcus best brands better Bill Cosby billboard Brand Building brand identity brand promise Brands Matter build a brand build your brand can’t children’s book color company’s compete competition connect copy corporate brands country music create customers Dalmatian Press define didn’t Disney doesn’t emotional ences feel focus give Grand Ole Opry Hallmark card Hilicki important impression kids kind Linda Fairstein listen Little Golden Book lives logo look loyalty McDonald’s memories movie never ourselves people’s personal and professional personal brand powerful brand professional brand relate remember riences secrets self-examination share someone else’s song Starbucks talking There’s thing tion Today today’s told treasures true brand true experiences true story truth VeggieTales Victoria’s Secret Wal-Mart What’s words
Informação bibliográfica
| Título | May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story |
| Autor | Chris Hilicki |
| Colaborador | Andy Andrews |
| Editora | John Wiley & Sons, 2005 |
| ISBN | 0471714429, 9780471714422 |
| Número de páginas | 224 páginas |
| Exportar citação | BiBTeX EndNote RefMan |