How to Survive and Thrive in the Merchant Services Industry

Capa
Survive & Thrive, 2003 - 224 páginas
How to guide on the Merchant Services industry. Indepth sales and marketing techniques to help outside sales people, ISOs, Financial Institutions gain success.

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Índice

Why I Wrote This Book
10
The Merchant Services Industry
13
Industry History
17
How the System is Designed
41
The Anatomy of a Credit Card
48
The Transaction Flow
52
Interchange
59
Typical Merchant Fees
61
The Science of Rapport
160
Appendices
161
Analyzing Needs and Uncovering
169
The Presentation
174
Why Do People Buy?
181
Preventing Objections
184
What Benefits Do You Offer?
186
Gaining Commitment
189

Credit Card Disputes
66
Debit and Check Card Processing
70
Electronic Benefits Transfer
73
Check Processing
75
ACH Processing
79
Gift Cards
82
Loyalty Cards
84
Smart Cards
86
Custom Card Applications
89
Wireless Processing
90
MCommerce
93
ECommerce
95
Processing Equipment
99
Leasing
102
Other Tier II Products
105
Consumer Fraud
109
Selling In The Merchant Services
122
Where The Money Is
124
Whats Your Strategy
129
Target Marketing
131
The Extraordinary Salesperson
133
________________________________________________________
137
The Sales Process
141
Prospecting
142
Lets Talk About Price
197
Follow Up
202
Time Management 101
204
What Is Your Time Worth
207
Tips to Organize Your Time
209
Goal Setting
211
Motivation 101
214
Industry Interviews Interview with David J Bartone
219
Interview with Bob Carr
234
Interview with Mary Dees
237
Interview with Cynthia Dorrill
241
Interview with Mary Gerdts
245
Interview with Paul Green
247
Interview with Gil Gillis
251
Interview with Lee Ladd
254
Interview with Paul Martaus
257
Income Goal Sheet
264
________________________________________________________
265
Sample Questionnaire 270
Industry Internet Resources 284
Industry Glossary
Commonly Used Acronyms 314
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Marc Beauchamp is a dynamic and engaging entrepreneur who has developed several successful companies. He has over 15 years experience in sales, training and marketing in various roles. In addition to merchant services, he has sold payroll systems, human resource management solutions, computer software and hardware, website design services and an array of financial and insurance products. He has served in multiple capacities, including Account Executive, National Account Manager, Sales Manager, Marketing Director, Vice President and CEO. He has worked in the merchant services industry since 1996. Marc has hired and trained several thousand merchant services professionals. At one point he managed a full time outside sales force of 80 representatives, an inside sales force of 25, and an office staff of 8 with national offices in most major cities in the United States. In 2002 alone he provided consulting and training for over 500 bankcard sales representatives. He is uniquely aware of the challenges facing field sales representatives, sales managers, Issuers, Acquirers and ISOs. Marc is a certified NLP instructor and now speaks, trains and conducts consulting for the merchant services industry through Performance Training Systems. Performance Training Systems is a company dedicated to providing cutting edge tools, education and consulting services to give their customers a true competitive advantage. Marc lives in Houston, Texas with his wife and three daughters.

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