Marketing Research and Analysis

accuracy accurate advertising answer applied automobile basic basis brand buying Census cent chain store column commodity conclusions conducted consumer copy test cost cumulative frequency Curtis Publishing Company dealers dentifrice determine developed discussion distribution employed error example experience experimental method factors facts field firm frequently given groups hypotheses important income individual informal investigation interpretation large number machine tabulation mail questionnaire major universe manufacturer market research measure Motors Corporation multiple correlation necessary number of persons obtained operation outlets percentage planning popular report possible present principle problem procedure profit quantitative analysis question questionnaire construction radio recommendations research and analysis retail sales potentials sales promotion salesmen sample scientific method selected selling situation analysis small number soap sound specific statistical step sumers survey method technical techniques territories tion types and sources usually various