The Strategic Use of Stories in Organizational Communication and Learning

Annotation Incorporating decades of management research findings, and filled with "real-world" examples and practical advice, this book is invaluable for anyone interested in more effective communications. The author draws on his extensive experience as an organizational development consultant and group process facilitator to present a cutting edge approach that uses storytelling to improve organizational communications. The book includes models of the nine functions of stories and their unique effects; a new Communications Matrix that is used to identify areas of organizational communication that go unnoticed and which require strategic attention; case studies of actual corporations and interviews with top leaders of organizational communication and learning from Fortune 500 companies; a new competency model, including three areas and nine skills for developing effective communicators and learning in any organization; and an extensive set of exercises and tools for developing more effective communications.