Media And Audiences: New PerspectivesMcGraw-Hill Education (UK), 01/12/2003 - 194 páginas This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. |
Índice
Foreword | |
Acknowledgements | |
Chapter 1 INTRODUCTION AUDIENCES TODAY | |
Chapter 2 AUDIENCES IN HISTORICAL PERSPECTIVE | |
Chapter 3 AUDIENCE COMMODITIES AND AUDIENCE ACTIVISM | |
THEORIES IN FLUX | |
MEDIA POLITICS AND DEMOCRACY | |
IDENTITY CONSUMPTION AND INTERACTIVITY | |
Chapter 7 NEW MEDIA NEW AUDIENCE NEW RESEARCH? | |
Glossary | |
Back cover | |
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Palavras e frases frequentes
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