Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade SecretsAMACOM, 2001 - 262 páginas A company's most valuable assets may not be physical. This book shows how to protect them without fences or security guards! You can't touch it or feel it. Sometimes you can't even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company's assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival. Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company's Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks, copyrights, patents, and trade secrets. In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including: - Trademark and copyright application forms. - Sample employment agreements. - An Internet usage policy. - Tips on preventing unauthorized dissemination of information via the Web. - A guide for conducting an IP audit. - And much, much more. |
Índice
Trademark Basics | 15 |
Exclusions from Trademark Protection | 22 |
The Trademark Application Process | 33 |
Genericide of Trademarks | 58 |
Trademark Infringement Cancellations and Dilution | 67 |
Trademarks and the Internet | 77 |
Copyright Basics | 85 |
The Rights of Copyright Owners | 95 |
Patent Basics | 153 |
Patent Searching Patent Applications Duration | 161 |
Examination of the Patent Application | 167 |
Patent Infringement | 179 |
Emerging Patent Trends | 187 |
Trade Secret Basics | 193 |
Unfair Competition | 211 |
Owning the Work Product of Your Employees | 217 |
The Copyright Application Process Ownership | 105 |
Copyright Infringement | 123 |
Emerging Copyright Trends Software Usage and Internet | 133 |
Copyright and the Internet | 142 |
Internal Processes for Greater Protection Audits | 233 |
Information Resources | 245 |
251 | |
Outras edições - Ver tudo
Protecting Your Company's Intellectual Property: A Practical Guide to ... Deborah E. BOUCHOUX Pré-visualização limitada - 2006 |
Protecting Your Company's Intellectual Property: A Practical Guide to ... Deborah E. Bouchoux Pré-visualização indisponível - 2006 |
Palavras e frases frequentes
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