The Strategic Use of Stories in Organizational Communication and LearningM.E. Sharpe, 2005 - 252 páginas Annotation Incorporating decades of management research findings, and filled with "real-world" examples and practical advice, this book is invaluable for anyone interested in more effective communications. The author draws on his extensive experience as an organizational development consultant and group process facilitator to present a cutting edge approach that uses storytelling to improve organizational communications. The book includes models of the nine functions of stories and their unique effects; a new Communications Matrix that is used to identify areas of organizational communication that go unnoticed and which require strategic attention; case studies of actual corporations and interviews with top leaders of organizational communication and learning from Fortune 500 companies; a new competency model, including three areas and nine skills for developing effective communicators and learning in any organization; and an extensive set of exercises and tools for developing more effective communications. |
Índice
Introduction | 3 |
A Working Model of Stories | 7 |
Broadcasting Signals | 24 |
Dreyers Ice Cream | 42 |
List of Tables and Figures | 53 |
Building Bridges | 55 |
DTE Energy and Jeff Bukantz | 65 |
Interviews | 75 |
Interview with Father Marus Woodside Priory School | 151 |
The Competency | 159 |
Introduction to the Competency Map | 161 |
The Core | 171 |
The Process Ring | 196 |
The Interaction Ring | 211 |
Summary | 225 |
Folktale Illustrating Principles of Active Listening | 233 |
Introduction to the Interviews | 77 |
Interview with Bernice Moore CTBMcGrawHill | 86 |
Interview with Robert Kraska DTE Energy | 103 |
Interview with Sherrie Cornett Dreyers Ice Cream | 118 |
Interview with Marty Fischer Starbucks Coffee | 136 |
Suggested Reading | 237 |
243 | |
250 | |
About the Author 253 | |
Outras edições - Ver tudo
The Strategic Use of Stories in Organizational Communication and Learning Terrence L. Gargiulo Pré-visualização limitada - 2014 |
The Strategic Use of Stories in Organizational Communication and Learning Terrence L. Gargiulo Pré-visualização limitada - 2014 |
The Strategic Use of Stories in Organizational Communication and Learning Terrence L. Gargiulo Pré-visualização indisponível - 2005 |
Palavras e frases frequentes
active listening analogies aware become behavior Ben and Jerry's BERNICE broadcast business objectives Chapter communication and learning Communications Matrix Competency Map connect context conversation Core create develop dialogue DTE Energy employees environment example exercise facilitate FATHER MARUS feel functions of stories Grooves Hoopla ideas imagine impact important Indexing individuals insights Interaction Ring interview knowledge leaders learning objectives look MARTY metaphor MichCon mind Observing organization organizational communication organizational learning people's personal channels personal stories potential power of stories Process Ring questions reflection Relationship Between Story response rience Roger Schank role Selecting sense share SHERRIE skills Sodexho someone Starbucks stories and reflection Story Functions storytelling strategy Synthesizing talk tell stories TERRENCE themes things tion triggers trust understand unique effects visual Woodside Priory School word
Referências a este livro
Stories at Work: Using Stories to Improve Communication and Build Relationships Terrence L. Gargiulo Pré-visualização indisponível - 2006 |
Discursive Leadership: In Conversation with Leadership Psychology Gail Fairhurst Pré-visualização indisponível - 2007 |