The Small Business Bible: Everything You Need To Know To Succeed In Your Small BusinessJohn Wiley & Sons, 13/12/2004 - 356 páginas Whether you?re a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn?t—giving them scores of tips, hints, insider information, and secrets of success—it?s also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed. The book covers all aspects of small business operations and strategies, and includes straightforward information on almost every topic. Plus, you?ll find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work. |
Índice
In the Beginning | 3 |
Choosing the Right Business | 13 |
Buying an Existing Business | 23 |
Understanding Your Market | 31 |
Calculating Your Startup Costs | 41 |
Write a Winning Business Plan | 47 |
CONTENTS | 49 |
Structuring Your Business | 57 |
Successful Advertising Strategies | 195 |
Marketing Muscle | 209 |
Your Web Presence | 225 |
Exodus | 237 |
Hiring and Firing | 249 |
Employee Benefits Demystified | 259 |
Training and Motivating Your Staff | 269 |
Extraordinary Sales and Exemplary Customer Service | 283 |
The Money Hunt | 67 |
Location Location Location | 81 |
Branding 101 | 95 |
Successful Pricing Strategies | 103 |
Small Business Technology | 111 |
Small Business Software | 119 |
Accounting Ease | 129 |
Making a Profit | 137 |
Getting and Extending Credit | 147 |
Insurance | 157 |
CHAPTER Get a Handle on Taxes | 165 |
Legal Ease I | 175 |
Legal Ease II | 185 |
Selecting the Right Franchise | 297 |
Franchise Success Secrets | 307 |
The HomeBased Business | 317 |
Successful HomeBased Business Strategies | 325 |
The Shoestring Entrepreneur | 337 |
Marketing on a Shoestring | 349 |
Money | 365 |
Vision | 375 |
APPENDIX Sample Business Plan | 381 |
References | 429 |
About the Author | 436 |
Outras edições - Ver tudo
The Small Business Bible: Everything You Need To Know To Succeed In Your ... Steven D. Strauss Pré-visualização indisponível - 2004 |
The Small Business Bible: Everything You Need To Know To Succeed In Your ... Steven D. Strauss Pré-visualização indisponível - 2004 |
Palavras e frases frequentes
advertising angel investor assets benefits brand broker budget business broker businessperson called cash flow CHAPTER clients coffee competition consider contract corporation costs create credit card customers Daily Perc debt Drive-thru e-mail eBay employees entrepreneur expenses franchise franchisor funding hire home-based business idea important income intranet inventory investment investor keep lawyer lease liability limited liability company loan logo look loss leader Michael Gerber Mobile Cafe Money Hunt month ness offer options partner partnership percent potential profit QuickBooks SAMPLE BUSINESS PLAN sell Shoestring SMALL BUSINESS BIBLE small business owners sole proprietorships someone sort Starbucks startup strategy successful sure things trade usually videoconferencing