Why Business People Speak Like Idiots: A Bullfighter's Guide

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Simon and Schuster, 02/03/2005 - 192 páginas
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Ole!
If you think you smell something at work, there's probably good reason--"bull" has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun.
But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight--for those who want to climb the corporate ladder, but refuse to check their personality at the door.
Why Business People Speak Like Idiots exposes four traps that transform us from funny, honest and engaging weekend people into boring business stiffs:
• The Obscurity Trap: "After extensive analysis of the economic factors facing our industry, we have concluded that a restructuring is essential to maintaining competitive position. A task force has been assembled..." These are the empty calories of business communication. And, unfortunately, they're the rule. The Obscurity Trap catches idiots desperate to sound smart or prove their purpose, and lures them with message-killers like jargon, long-windedness, acronyms, and evasiveness.
• The Anonymity Trap: Businesses love clones--easy to hire, easy to manage, easy to train, easy to replace--and almost everyone is all too happy to oblige. We outsource our voice through templates, speechwriters and email, and cave in to conventions that aren't really even rules.
• The Hard-Sell Trap: Legions of business people fall prey to the Hard-Sell Trap. We overpromise. We accentuate the positive and pretend the negative doesn't exist. This may work for those pushing Ginsu knives and miracle Abdominizers, but it's dead wrong for persuading business people to listen.
• The Tedium Trap: Everyone you work with thinks about sex, tells stories, gets caught up in life's amazing details, and judges everyone else by the way they look and act. We live to be entertained. We all learned that in Psychology 101, except for the business idiots who must have skipped that semester. They tattoo their long executive-sounding titles on their foreheads, dump pre-packaged numbers on their audience, and virtually guarantee that we want nothing to do with them.
This is your wake-up call. Personality, humanity and candor are being sucked out of the workplace. Let the wonks send their empty messages. Yours are going to connect.
Fast Company magazine named Why Business People Speak Like Idiots one of the ideas and trends that will change how we work and live in 2005.
So grab your cape and sharpen your sword. It's time to fight the bull!
 

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LibraryThing Review

Procura do Utilizador  - jmcilree - LibraryThing

OK for a business book. Could have said all they needed to say in an essay, rather than a book: Speak clearly. Say what you mean. Mean what you say. Ler crítica na íntegra

Why business people speak like idiots: a bullfighter's guide

Procura do Utilizador  - Not Available - Book Verdict

Dull, verbose, evasive language that disguises empty-headed clich�s with jargon-drenched hype is pilloried in this diverting indictment of everyday business-speak. The authors are ... Ler crítica na íntegra

Páginas seleccionadas

Índice

The Language of Business
1
The Obscurity Trap
9
The Fog of Business
11
The Smartest People Use the Dumbest Words
22
Size Matters But Not How You Think
32
It Depends on What the Meaning of IsIs
41
The Anonymity Trap
49
Youve Been Templatized
55
Being Funny Is Serious Business
73
Pick Up the Damn Phone
83
The HardSell Trap
91
The NonSell Sell
95
Kick the HappyMessenger Habit
104
Flop Penance
110
The Tedium Trap
119
Monday
163

The Power of Imperfection
65

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Palavras e frases frequentes

Passagens conhecidas

Página 8 - I notice that you use plain, simple language, short words, and brief sentences. That is the way to write English — it is the modern way, and the best way. Stick to it; don't let fluff and flowers and verbosity creep in.
Página 10 - Enron hardly resembles the company we were in the early days. During our 15-year history, we have stretched ourselves beyond our own expectations. We have metamorphosed from an asset-based pipeline and power generating company to a marketing and logistics company whose biggest assets are its well-established business approach and its innovative people.

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Acerca do autor (2005)

Brian Fugere is a recovering jargonaholic. After authoring some of the worst jargon the consulting world has ever seen, he formally admitted his problem and entered a twelve-step program. He is currently in rehab and has been jargon-clean for the last two years. He is a partner at Deloitte Consulting and was formerly its chief marketing officer. Brian lives in Danville, California, with his wife, Gail, and their four children.

Chelsea Hardaway is an authenticity nut. She can detect hogwash and spin from a country mile, and has spent her career helping companies trade in the usual corporate gibberish for more honest, human communications. She is the president of Hardaway Productions, a brand and communications consultancy that helps clients cut through the clutter. Previously, she was the global brand director at Deloitte Consulting. Chelsea lives in Half Moon Bay, California.

Jon Warshawsky, a former eighth-grade spelling champion, is a manager at Deloitte Consulting and helped start the firm's e-Learning practice. In 2000, he founded Cappuccino, a newsletter covering organizational change and learning. In 2002, Mr. Warshawsky returned to his roots as a grammar curmudgeon and led the development of Bullfighter, the software that quantified idiocy in the world of business writing. He lives in San Diego.

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