management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance," according... Title News - Página 51966Visualização integral - Acerca deste livro
| 1959 - 470 páginas
...the agency director, reads: "It shall be the policy of the Public Relations Unit to: "Perform that management function which evaluates public attitudes, identifies the policies and procedures of the Department with the public interest, to execute a program of action which earns public understanding... | |
| Robert L. Heath, Gabriel M. Vasquez - 2001 - 824 páginas
...Definitions of Public Relations Denny Griswold, founder, PR News (cited in J. Grunig & Hunt, 1984, p. 8): "Public relations is the management function which...individual or an organization with the public interest, and plans and executes a program of action to eam public understanding and acceptance." Public Relations... | |
| Dan H. McCormick, David G. Bauer, Daryl E. Ferguson - 2001 - 262 páginas
...What is public relations? A: Here's one definition. Public relations is the management function that evaluates public attitudes, identifies the policies...individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance. Simply put, PR... | |
| Robert L. Heath, Robert Lawrence Heath, Gabriel M. Vasquez - 2001 - 820 páginas
...& Hunt, 1984, p. 8): "Public relations is the management function which evaluates public anitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance." Public Relations... | |
| Kathleen A. Neal - 2001 - 146 páginas
...and isolated key components of the field: "Public relations is the management function which (sic) evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding... | |
| Kim Viborg Andersen, Steve Elliot, Paula M.C. Swatman, E.M. Trauth, Niels Bjørn-Andersen - 2003 - 662 páginas
...and/or persuade prospective buyers to purchase the company's product or service or to act on an idea. Public relations is the management function which...identifies the policies and procedures of an individual or organization with the public interest, and executes a program of action to earn public under-standing... | |
| Ian Taylor - 2004 - 218 páginas
...the public. Here's the official, three-part definition from the Canadian Public Relations Society: Public relations is the management function which...attitudes, identifies the policies and procedures of an organization with the public interest, and plans and executes a program of action to earn public understanding... | |
| Christoph Burmann, Jörg Freiling, Michael Hülsmann - 2005 - 610 páginas
...Teilgebiet dessen verstanden wird. So definieren pREEMAN / GILBERT beispielsweise Public Relations als „the management function which evaluates public...individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance." FREEMAN, R. /... | |
| Per V. Jenster, H. Michael Hayes, David E. Smith - 2005 - 308 páginas
...been the result of a more traditional mailing. Public Relations Public relations has been defined as "the management function which evaluates public attitudes,...identifies the policies and procedures of an individual or organization with the public interest, and executes a program of action to earn public understanding... | |
| Lowell Ackerman - 2006 - 674 páginas
...Relations News, a widely accepted publication, offers this definition, "A management function that evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding... | |
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