Writing For a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for NonProfits

Capa
Simon and Schuster, 19/07/2000 - 336 páginas
Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:

Write the perfect proposal—from the initial research and interviews to the final product

Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds

Create case statements and other big money materials—also write, design, and print newsletters, and use the World Wide Web effectively

Survive last-minute proposals and other crises—with the Down-and-Dirty Proposal Kit!

Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
 

Índice

Introduction
13
THE WACKY WORLD OF FUND RAISING
19
WRITING THE PERFECT PROPOSAL
55
THE WRITERS CRAFT
145
How to Get It Crisp Styled and Polished
169
From Angry Letters to Ads and Editorials
175
CASE STATEMENTS
187
How to Write Edit Design and Print
208
SO NOW YOURE ALL SET RIGHT?
257
THE GOTTAGETITOUTRIGHTNOW HOWLATEIS
275
From Notes to Outline
282
From Introduction to Reprise
299
How Late Did You Say Theyre Open? Proof Package and Out the Door
307
APPENDIX
314
INDEX
327
ABOUT THE AUTHORS
333

Email and the World Wide Web
237

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Acerca do autor (2000)

Joseph Barbato is president of Barbato Associates, which provides writing and design services to the fund-raising programs of nonprofits. He has worked with dozens of nonprofits, including New York University, The Hole in the Wall Gang Camp, and The United Nations Foundation.

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