The Construction of PreferenceSarah Lichtenstein, Paul Slovic Cambridge University Press, 28/08/2006 - 790 páginas One of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation. This idea is derived from studies demonstrating that normatively equivalent methods of elicitation (e.g., choice and pricing) give rise to systematically different responses. These preference reversals violate the principle of procedure invariance that is fundamental to all theories of rational choice. If different elicitation procedures produce different orderings of options, how can preferences be defined and in what sense do they exist? This book shows not only the historical roots of preference construction but also the blossoming of the concept within psychology, law, marketing, philosophy, environmental policy, and economics. Decision making is now understood to be a highly contingent form of information processing, sensitive to task complexity, time pressure, response mode, framing, reference points, and other contextual factors. |
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affect heuristic alternative amount analysis anchor anchoring and adjustment asked attitude attractiveness attribute behavior bets bids brand CB1023/Lichtenstein chocolate choice choose choosers chosen cognitive compared comparison-based condition consider consistent consumers context contingent valuation decision maker decision problem decision theory default dimension dominance economic effect elicitation evaluation example expected expected value experience explain feelings Fischhoff function gamble goals hedonic heuristic Hsee hypothesis important individual involve JE/SE reversals judgment Kahneman libertarian Lichtenstein Loewenstein loss aversion manipulation matching measures options organ donation outcomes pairs participants Paul Slovic payoffs people’s posters predicted preference construction preference elicitation preference reversals presented priming problem procedure question ratings rational reasons relative response mode risk scale Schkade score Simonson Slovic starting points stimuli strategy subjects suggest Svenson task theory tion tradeoffs Tversky utility valuation weight whereas
Referências a este livro
The Pursuit of Unhappiness: The Elusive Psychology of Well-Being Daniel M. Haybron Pré-visualização limitada - 2008 |