How to Farm Successfully--by Phone

Capa
Argyle Press, Inc., 1995 - 352 páginas

No interior do livro

Índice

FarmingWhat is it?
9
Sizing up your farm A twoweek plan for organizing your farm
20
Staking out your farm
27
Why Telemarketing Works
43
Wave of the Future
45
Successful Phone Strategies
53
Selling Yourself over the Phone
63
Tips on Telephoning
75
The Critical Close
173
Wrapping It Up
183
Sample Scripts
191
Sample Farm Call Scripts
193
You Can Do It
305
When Your Phone Rings
307
Telephone Technology
327
Keeping in Touch By Phone
335

Your Farm Call Scripts
87
The Prospecting Call Script
89
The Opening
101
Questions Keep the Conversation Going
117
How to Handle Objections
129
Quizzes on How to Overcome Objections
145
You Can Do It
341
References
349
Appendices A Farm Worksheet
350
B Recommended Reading
351
Index
352
Direitos de autor

Palavras e frases frequentes

Informação bibliográfica