The Interior Design Business Handbook: A Complete Guide to Profitability

Capa
John Wiley & Sons, 08/04/2002 - 416 páginas
Discover how you can run the practical side of your practice more profitably. This comprehensive guide to managing an interior design business gives you an arsenal of proven procedures and practical tools and techniques perfected over the course of some thirty years. New to this edition are sections on establishing an electronic office, the pros and cons of working alone and creating partnerships, hiring and working with off-site employees, and more. It also includes more than fifty sample forms and letters, such as an existing conditions survey and a letter of transmittal, that can easily be adapted to your own uses.
 

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Índice

Chapter 1 Finding Your Place In Interior Design
1
Chapter 2 Starting a Business
29
Chapter 3 Planning For Profit and Growth
51
Chapter 4 Setting Up a Design Studio
63
Chapter 5 Developing a Team of Staff and Consultants
79
Chapter 6 Marketing and Selling
117
Chapter 7 Succeeding in Project Management
191
Chapter 8 Charging For Your Services
217
Chapter 9 Working With Sources and Contractors
241
Chapter 10 Managing Your Office
271
Chapter 11 Mastering Financial Management
313
Chapter 12 Growing as a Professional
371
Recommended Reading
377
Design Schools
381
Index
387
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MARY V. KNACKSTEDT, FASID, FIIDA, is founder and President of Knackstedt, Inc. of Harrisburg, Pennsylvania, and New York. She is an interior designer, furniture designer, consultant, and speaker. She frequently does keynotes, as well as continuing education courses and business courses for professional organizations and universities, including Harvard University's Graduate School of Design.
As a consultant, Ms. Knackstedt has helped develop many new businesses and helped to restore failing businesses. She continues to consult designers individually and in groups throughout the country.

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